When you're going through our AI wizard, you're prompted to specify your business address:
This is a physical address of your business (store, studio, a place where you provide your services or sell your products).
We identify your location automatically, and you can see it in the address field and on the map. If your business has a different location, you can change the address: just type it in or select on the map.
If you're running an online business that doesn't have a physical address, you will be able to change it after the site is generated. Refer to instructions How do I remove physical address?